The current dominant broadcast media are not seriously addressing the just issues and challenges people are facing around the world. Most often, they divide and conquer, produce splits within societies at a local or at a global level, crush identities and cultures, and generate and increase sources of conflicts rather than preventing them.

So far, to address this growing trend, we have seen the development of alternative media strategies, which have rarely reached a critical mass of audience. What we are proposing, based on technological changes that allow new forms of media to be conceived, is to launch a dynamic among some key actors to jointly define the parameters and the feasibility of tomorrows open and democratic mass medias and to plan a first implementation in 2008.